CEO & Co-Founder · BlueAlpha | Former Data Scientist, Tesla
AI-Native Marketing, MMM, and the Agentic Future
What happens when attribution, measurement, and media execution collapse into a single AI-native system? Peter Grafe, who built his intuition for this problem at Tesla before co-founding BlueAlpha, unpacks the real constraints of marketing mix modeling, why most analytics stacks are structurally broken, and what a truly agentic marketing stack would look like. A rare conversation that starts with a real business problem and follows the logic all the way through.
Simon Veithen brings an unusual combination: a scientific grounding in how humans actually make decisions and a filmmaker's sensitivity to what those decisions reveal about who we are. This conversation digs into the gap between intention and action, why status shapes behavior far more than we admit, and what genuine commitment looks like when the comfortable option is always available. Equal parts rigorous and personal.
Raymond Miranda reframes fear not as something to overcome but as information, the sharpest signal that something worth doing lies on the other side. His FOOSA framework (Fear, Opposite, Obstacle, Story, Action) turns disruption into a navigation tool. This episode explores what happens when your normal breaks, why obstacles are often revelations in disguise, and how AI functions best as a mirror rather than an authority. Thought-provoking from the first minute.
